What we do
The verticals we multiply.
We don’t search for value — we start with value that’s already proven, and multiply it. We lead with verticals, not single brands. Each one runs on the same category-agnostic design-to-delivery spine, so standing up a new vertical switches on infrastructure that already exists.
Fashion
The category we know best.
Fashion is built on the NayaGlobal ecosystem — the design-to-manufacturing backbone the rest of the industry rents — with sourcing led by Dev and extended through Shopperr, and expands through Altomoda and Tazza. Maestro, an “Uber for fashion,” connects brands directly from design to manufacturing.
Platforms
NayaGlobal · Shopperr · Altomoda · Tazza · Maestro
Beauty
Already operating at scale.
20+ beauty brands are operated on the platform today through Globali — import, compliance, and cross-border flow. Multi-billion-dollar brand IP for India is in progress.
Status
Live · 20+ brands via Globali · multi-$B brand IP for India in progress
Home, Décor & Hospitality
One platform, three channels.
The home vertical runs through Refinery and Ishatvam across retail, décor, and hospitality — channels most brand owners can’t reach alone — on the same sourcing and compliance spine as the rest of the platform. Multi-billion-dollar brand IP for India is in progress.
Status
In motion · Refinery + Ishatvam · multi-$B brand IP for India in progress
Toys & Babies
Creating a category, not entering one.
Toys & babies is a new category stood up on the spine: every layer a vertical normally has to build — sourcing, compliance, logistics — is already running, and we simply switch it on. A landmark license with an iconic, multi-billion-dollar global brand is advancing to signature.
Status
In development · landmark license advancing
Pet
Direct-to-consumer and B2B, on the spine.
Pet comes to market through Petjoy across D2C and B2B channels, on the same spine as every other vertical. Multi-billion-dollar brand IP for India is in progress.
Status
Launching · Petjoy D2C + B2B · multi-$B brand IP for India in progress
3C · Electronics
Accessories, onto the platform.
Computer, communications, and consumer-electronics accessories come onto the platform through Coby — the next category to run on the same rails.
Status
In build · Coby — computer, communications & consumer-electronics accessories
The engine beneath them all
One design-to-delivery spine. Every vertical runs on it.
The spine is category-agnostic by design — sourcing, compliance, logistics, demand, and commerce AI. Through NayaGlobal it opens access to 1M+ vendors and 24M+ live SKUs, so a new category is stood up on infrastructure that already works, not rebuilt from scratch.
Connectors — the NayaSetu OS
Continuous creation.
The verticals aren’t the ceiling — they’re proof of a repeatable method. New platforms are stood up on the same rails.
Verticals are the heroes. The spine is the engine beneath them all.